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One multi-product activity event was organized between 16th May and 17th May 2017 at Sasaram in Bihar by Magma which was primarily focussed on Asset Based Funding (ABF)products.Sasaram was selected for the first major promotional activity of this for this financial year.The event witnessed the participation of eleven channel participation along with four DSA participation as well.The two-day event generated substantial business for the ABF team and they were quite hopeful of beating the previous year record of business which was generated at the same event last year.The event generated a great amount of brand awareness at the local level and it is expected to help the local branch to score record figures for the location and be the top Bihar branch for the second consecutive year.